To the uber-modern and technologically-advanced marketer the phrase “direct-response marketing” can imply marketing tactics along the lines of call centers with annoying sales reps, seemingly endless piles of junk snail mail, and tv advertising using the most irritating and bothersome actors throwing up lame scripts with “1-800” phone numbers.  “Direct” response marketing can often be mistaken as something of the 20th century with no place in today’s social media savvy, PPC successful, and SEO-driven marketing plans. Yet the secret lies in a marketing agency’s ability to combine the two in a way that doesn’t scream 20th century and doesn’t ignore the “modern” marketing tactics.