NYX is a world renowned make-up and beauty company located in Santa Monica, California that stocks products in stores all over the world. The company was doing a photo shoot for their new make-up line and wanted IMC to come in and do their behind the scenes commercial for their website. We spent two days filming behind the scenes of the photo-shoot, from the make-up and wardrobe, to the photography. We had two cameras following the model around on cranes and sliders and captured 10 hours of footage over the course of two days. When we got back to the office we highlighted and clipped together the best 15 minutes of footage and showed it to the client. After they picked their favorite shots we started to cut the video to a one-minute behind the scenes commercial that the client loved.