Keller Williams Newport Beach approached Integrity Media Corp with a need for a company video that would brand the location and encourage new recruit applicants.
The goal of the video was to create a brand video that told the story of the local brokerage firm to be sent out to prospective homeowners.
The process began with sitting down with the top broker of the location to understand his vision. This included attending several Keller Williams events to get a sense of the atmosphere of the brokerage firm. We had to find key speakers at the office to speak for the brand. We highlighted the office with a tour using 3D floating cameras to capture the culture. This branding video was an excellent way to show the company culture as well.
Then, we scheduled a pre-production day to shoot the video. The main focus of the video was to show that Keller Williams was located at a prestigious location in Newport Beach, Fashion Island. Integrity Media used drones to show the office was in a very prominent office. Image was of utmost importance.