General Electric’s company, Clarient Diagnostic Laboratories, needed a clear explanation of how their gene cell software program works. With a single test, their software is able to extract results for many other standard blood tests.
Integrity Media’s graphics team met with the client to discover their needs and understand their product’s process. From there, IMC created visuals the client could understand and approve. We created storyboards and once those were approved, we created 3D animations.
The client was blown away with the results and the video is currently being used extensively to educate doctors of the process.