Dreams Come True Video
IMC was asked to film Behind the Scenes for the face of Hatch Beauty’s new fragrance, Dream Come True, and America’s Next Top Model Cycle 17 winner, Lisa D’Amato. We were thrilled to have the opportunity to do this. The video takes place at a studio in Los Angeles, where America’s Next Top Model Cycle 17 winner, Lisa D’Amato, and face of the new Dream Come True fragrance, shows us what she does best: being in front of the camera while bringing an energy that only she could deliver to the brand. Our task: document and capture the magic from that day and provide you with an exclusive, behind-the-scenes look into the launch of this fabulous new fragrance. The final video ended up landing on the Target website where the sold the fragrance.