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7 Ways to Incorporate Video into Your Marketing Strategy


When it comes to video, brands that aren’t already using video in their marketing strategy usually see video as an empty expense costing thousands of dollars providing little to no return. But the root of the problem is not understanding how to use video in a marketing strategy. To get the most out of video,

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5 Questions on Brand Personality


What do Nike, Adidas, and Puma have in common? The obvious answer would be that they are all athletic shoe brands. Just Do It. All in or Nothing. Unleash Your Wild Side. Their taglines show their brand personality and voice. In an industry where competition is cutthroat, these brands have strategically branded themselves and continue

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Just Another Rant on the Subject of Creativity


Drawing unicorns, doodling on the margins of your high school homework, chalking up a sidewalk, or even spray-painting graffiti on that abandoned warehouse building. We express ourselves in some of those “out-there” ways. Sometimes that creativity leads to a job. Sometimes it doesn’t. Sometimes that dream job becomes a reality. And sometimes you end up

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Part 2: The Powerful Role of Video in 2016


According to eMarketer, in 2016 digital display advertising will surpass search advertising, with $9.59 billion to be spent on programmatic video advertising. Desktop will receive 57.5% of digital video ad spend. This part will cover how to utilize videos using paid advertising methods.   //////////////////////////////////////////////////////////////////////////////////////////////////// Advertising in 2016 According to Justin Choi of Nativo, in 2016, “ . .

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Part 1: The Powerful Role of Video in 2016


It’s no secret that video content receives higher engagement than written content. Forrester Research has estimated that one minute of video is worth 1.8 million words. Further emphasizing video’s growing power, Cisco has predicted that by 2017 video will account for 69% of content consumed on the Internet. This part will cover how to utilize videos organically.   /////////////////////////////////////////////////////////////////////////////////////////////////////

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Everything you didn’t know about branding & some more


Believe it or not, Coca-Cola did not pioneer branding. In the literal sense of the word, in ancient times (and in our modern day) branding was (and is) used to distinguish cattle and horses. Since we consider ourself business branding experts, and not livestock herders, there will be no further mention of branding in reference

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4 Holiday Video Ideas


Thanksgiving has come and gone and Christmas and New Years preparations are under way. Time to go out and look for that perfect Christmas tree and the flashiest lights to decorate it. Yet with all of the attention given to family celebrations, travel, and gift-buying, business owners often overlook the opportunities holiday videos can bring

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7 Ways to Market Your Videos


Admit it. We’ve all done it. We’ve created flashy, creative and hip brand videos that garnered little views even after we posted it on YouTube and shared it on social media. We read the statistics declaring the power of video and finally decided to film that video…. but with little results. What could we have

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7 Key Characteristics of User Experience


The look, the feel, the aroma, the environment…. How does a unique coffee shop make you feel? Busy mornings or laid-back afternoons offer quite different experiences to the caffeine addict. Whether brewing to morning commuters, sleep-deprived students, or busy businessmen, coffee shops seem to attract a wide array of customers. Though on the practical side

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