Apple could use a Zag!

Apple could use a Zag!

Posted by on Nov 19, 2012 in Blog, Branding | No Comments

Around 2000 I was in the market for a new computer and ended up purchasing a Sony Vaio with Windows Me …

“Love in an Elevator” and Other Marketing Hijinx

“Love in an Elevator” and Other Marketing Hijinx

Posted by on Apr 12, 2012 in Branding | No Comments

With due respect to Steven Tyler, current American Idol Pop-Culture icon, his song lyric actually emits some rather profound business acumen. In our social-media-laden society of communicating via myriad electronic devices, my belief is that the common sender to receiver conversation with direct and immediate feedback is a skill that all of us don’t practice ...