Thanksgiving has come and gone and Christmas and New Years preparations are under way. Time to go out and look for that perfect Christmas tree and the flashiest lights to decorate it.
Yet with all of the attention given to family celebrations, travel, and gift-buying, business owners often overlook the opportunities holiday videos can bring to their brand. Here are just 4 ways to build your brand using videos during the holidays.
Product Video
According to ThinkwithGoogle, unpackaging gifts video views on YouTube have increased by 57% over the last year. Though the months of November-December receive the most views, unpackaging videos are popular year round. According to Google, “Food and drink, fashion and style, and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.” Though most of these videos are user-generated, brands have taken the cue and have started to put out their own unpackaging videos.
The attraction to these videos is the sense of anticipation and excitement induced by experiencing the emotions associated with opening a new gift. A popular unpackaging product video for Samsung takes a unique “Parkour” spin.
Brand Video
The most common holiday video type is the one that portrays a brand’s values. A favorite from 2014 is John Lewis’s Monty the Penguin. The UK-based e-commerce store doesn’t fail to evoke a sense of warmth and holiday spirit.
https://www.youtube.com/watch?v=iccscUFY860
Social Media Video
Use these videos to engage your audience. In this video by Vidyard they ask employees to tell about the gift they’ve always wanted but never received. The brand then encouraged followers to tweet with the hashtag #giftInevergot.
Celebrate Your Customers
First Round Capital saw an opportunity to celebrate its clients with a lighthearted video. The video brought many companies together and cemented the relationship.
What the Numbers Have to Say
According to a 2014 Google Consumer Survey, 25% of shoppers will look up product-related videos in-store on YouTube when considering purchasing a product. Notice the keyword is videos.
The year is 2015 and videos will only continue to grow in popularity. If you are looking to engage with your customers this holiday season, consider holiday videos as your most worthwhile option.
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Direct Response Marketing
To the uber-modern and technologically-advanced marketer the phrase “direct-response marketing” can imply marketing tactics along the lines of call centers with annoying sales reps, seemingly endless piles of junk snail mail, and tv advertising using the most irritating and bothersome actors throwing up lame scripts with “1-800” phone numbers. “Direct” response marketing can often be mistaken as something of the 20th century with no place in today’s social media savvy, PPC successful, and SEO-driven marketing plans. Yet the secret lies in a marketing agency’s ability to combine the two in a way that doesn’t scream 20th century and doesn’t ignore the “modern” marketing tactics.
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5 Questions on Brand Personality
What do Nike, Adidas, and Puma have in common? The obvious answer would be that they are all athletic shoe brands.
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7 Key Characteristics of User Experience
The look, the feel, the aroma, the environment…. How does a unique coffee shop make you feel? Busy mornings or laid-back afternoons offer quite different experiences to the caffeine addict. Whether brewing to morning commuters, sleep-deprived students, or busy businessmen, coffee shops seem to attract a wide array of customers. Though on the practical side most of us can physically make a cup o’ joe at home, it is the experience of ordering, sipping and sharing a cup of coffee that makes buying a cup more desirable than the actual taste of coffee.
